Wednesday, August 04, 2004

Save the environment, call a financier.

Finance to the rescue! An interesting deal with Amazon “açaí (pronounced ah-sigh-EE) - a dark purple berry rich in nutrients that sprouts atop the millions of palm trees lining the riverbanks in the Brazilian jungle” harvestors/farmers allows them to lock in a better price in return for preserving some wild areas. (gee hedging again! Do you notice a theme?) The buyer? Sambazon, short for Saving and Managing the Brazilian Amazon Rainforest, who is now selling the products in the US and around the world.

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