"...as it happens, even economists are getting in on the action, asking how and where we humans think economically by seeing which parts of the brain are most active when we're deciding what we want and how to get it. One lesson thus far: The brain isn't quite as rational as the discipline of economics has long assumed, a finding that could have major implications"
Sunday, October 29, 2006
Online NewsHour: Experts Examine How Brain Makes Economic Decisions -- May 10, 2005
Online NewsHour: Experts Examine How Brain Makes Economic Decisions -- May 10, 2005:
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1 comment:
Unfortunatly some people use their brain more for choosing what TV sation to watch than their financial future.
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ICS | Yorkshire Business Consultant
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