At the Supermarket Checkout, Frugality Trumps Brand Loyalty - WSJ.com:
"Sales of private-label detergent rose 12% over the 52-weeks ended Sept. 6, to $189 million, according to market-data company Information Resources Inc., or IRI. Lower-priced brand-names are posting gains, too. Last week, Procter & Gamble Co. reported that volume sales of its bargain-priced Gain detergent rose 10% in the quarter ended Sept. 30, offsetting weaker results for the market-leading and pricier Tide.At least at our stores, this seems to be partially a mental story as much as anything else. I have never done it, but it would be fascinating to examine store brand vs name brand sales on a daily basis and see if it is tied to economic news and/or stock market performance.
Meanwhile, estimated retail sales of value-oriented Purex fabric softener, owned by Henkel AG, rose more than 60% over the past six months, the company says. 'We view the economic slowdown as an opportunity for our brand,' says Greg Tipso"