Interesting podcast on Behavioral Finance from the CBC. Definitely want to listen to this one!
CBC Radio | Quirks & Quarks | June 20, 2009:
"Dr. Richard Thaler, Professor of Economics and Behavioural Science at the Booth School of Business in Chicago is one of the leading researchers in the relatively new field of behavioural economics. This is the field that's exploring some of the ways in which humans reliably and systematically make decisions that most economists would consider irrational. He's also written a best-selling book, called Nudge, Improving Decisions about Health, Wealth and Happiness that explores ways to work around our irrational tendencies. Other behavioural economists, like Dr. Colin Camerer, the Robert Kirby Professor of Behavioural Economics at the California Institute of Technology, are using advanced technologies, like MRI, to study just what's going on deep in the human brain when we make all sorts of decisions"