Wednesday, September 16, 2009

Are hockey fans, scalpers ready for 'dynamic' ticket prices? - Puck Daddy - NHL - Yahoo! Sports

I always like it when economics wins out! This is a perfect example of something many have been advocating for years:

Are hockey fans, scalpers ready for 'dynamic' ticket prices? - Puck Daddy - NHL - Yahoo! Sports:
"This season, the Dallas Stars are the first NHL team to implement a system called 'dynamic pricing,' which is like variable pricing only it's determined with artificial intelligence and in a constant state of flux.

Market conditions, consumer demand, the latest hockey news ... it all factors into what upper-level tickets for Stars games will cost leading up to faceoff. In some cases, that means prices with climb; in other cases, it means fans will buy ticket well below last year's face-values for less popular games."

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