Are hockey fans, scalpers ready for 'dynamic' ticket prices? - Puck Daddy - NHL - Yahoo! Sports:
"This season, the Dallas Stars are the first NHL team to implement a system called 'dynamic pricing,' which is like variable pricing only it's determined with artificial intelligence and in a constant state of flux.
Market conditions, consumer demand, the latest hockey news ... it all factors into what upper-level tickets for Stars games will cost leading up to faceoff. In some cases, that means prices with climb; in other cases, it means fans will buy ticket well below last year's face-values for less popular games."