Wednesday, September 02, 2009

We're All Predictably Irrational - Dan Ariely

YouTube - We're All Predictably Irrational - Dan Ariely:
"Dan Ariely, a professor of behavioral economics at Duke University, presents examples of cognitive illusions that help illustrate why humans make predictably irrational decisions."





Just used this in class. It is excellent!

1 comment:

Yacine said...

I just got his book yesterday and am pretty excited to dive in. Along the same lines, Nudge was also a great book.