Farnam Street: A Dirty Word or a Dirty World? Attribute Framing, Political Affiliation, and Query Theory

Need more proof that framing and how (and not just what) we say matters? Consider the following from Farnam Street:

Farnam Street: A Dirty Word or a Dirty World? Attribute Framing, Political Affiliation, and Query Theory: "The main distinction was between a surcharge described as a 'carbon tax' and an identical charge described as a 'carbon offset'.

The tax was unpopular - no real surprise. But when people were asked if they supported making the carbon offset mandatory - which is of course exactly equivalent - the response was highly favourable"