"Levav and his coresearcher conducted several studies that tested how university students spent money they received under different circumstances. In one experiment, students who completed a market research survey were given a choice afterward of different $2 coupons. They could spend the coupons either on ice cream in the cafeteria or on books in the university bookstore. Half of the students were told that the grant for the coupons came from the computer firm Dell, which had positive or neutral associations within the student population. The other half were told the grant came from the tobacco company Philip Morris. About 44 percent of the students who were told the coupons were paid for by Philip Morris chose the utilitarian textbook coupons, double the percentage of those who were told the coupons came from Dell.It would be interesting to see if those who commit fraud give away a disproportionate amount of their "income".
“In essence, people tell themselves, ‘Let me do something good with the money so I don’t feel bad about it anymore,” Levav says.
Thanks to SimoleonSense