Finance to the rescue! An interesting deal with Amazon “açaí (pronounced ah-sigh-EE) - a dark purple berry rich in nutrients that sprouts atop the millions of palm trees lining the riverbanks in the Brazilian jungle” harvestors/farmers allows them to lock in a better price in return for preserving some wild areas. (gee hedging again! Do you notice a theme?) The buyer? Sambazon, short for Saving and Managing the Brazilian Amazon Rainforest, who is now selling the products in the US and around the world.
http://www.nytimes.com/2004/08/04/business/worldbusiness/04acai.html
http://www.sambazon.com/NewsStory.aspx?storyid=29
http://www.sambazon.com/mission.html
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