The Chronicle, 1/19/2007: Sales Go Up $6 for Every $1 Companies Add to Giving Budgets, Report Says

So reputation DOES matter and being nice pays off! have to admit the numbers surprise me. I will have to read the actual study!

The Chronicle, 1/19/2007: Sales Go Up $6 for Every $1 Companies Add to Giving Budgets, Report Says:

"For every new dollar a retail company, bank, or popular-goods manufacturer
allocates to its charitable-giving budget, it can expect sales to grow on
average by $6, according to a study by several university researchers who
attempted to quantify the economic benefit of corporate giving.
.....'When firms increase their charitable giving, then we see in the
future more revenue growth,' says Christine Petrovits, an assistant professor of
accounting at New York University Stern School of Business and a co-author of
the report.....Ms. Petrovits conducted the research with Baruch Lev, a finance
professor at Stern, and Suresh Radhakrishnan, a professor of accounting and
information management at the University of Texas at Dallas School of
Management."