"Paul Zak, a neuroeconomist and director of the Center for Neuroeconomics Studies at Claremont Graduate University in Claremont, Calif., has devoted his research to explaining this type of generosity. 'I investigate the biological basis for generosity, focusing on the neuroactive hormone oxytocin,' he says in his blog for Psychology Today. 'Our studies have shown that this hormone partially explains generous behavior because it makes us feel more connected to others.'"
Wednesday, December 23, 2009
A Habit of Generosity - WSJ.com: