Given we just were introducing neuroeconomics last week in class, today's primer will be perfect for students:
Simoleon Sense » Blog Archive » A behavioral neuroscience primer: Reward, decision-making and neuroeconomics:
"Recent work in behavioural neuroscience has examined how humans and animals make economic decisions about gains and losses. This research is based conceptually on animal learning theory and economic choice theory. It investigates how individual neurons in animals and brain regions in humans process information about gains (rewards) and losses (punishments) and use this information to make economic choices."