Friday, November 20, 2009

Exposure to luxury goods

Along the lines of the priming video we saw a few days ago, here is more on "priming" from Chua and Zou. Very interesting.

The Devil Wears Prada?
from the abstract :
"This paper demonstrates that mere exposure to luxury goods increases individuals’ propensity to prioritize self-interests over others’ interests, influencing the decisions they make. Experiment 1 found that participants primed with luxury goods were more likely than those primed with non-luxury goods to endorse business decisions that benefit themselves but could potentially harm others. Using a word recognition task, Experiment 2 further demonstrates that exposure to luxury is likely to activate self-interest but not necessarily the tendency to harm others."

BTW I had to look up the word prada. I know there was a movie about it but that was it.

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