Monday, November 30, 2009

The Science of Saving | Big Think

The Science of Saving | Big Think: "Dan Ariely gives tips on how we can learn to compare each dollar we spend to a trip to the Bahamas, or a latte."


I think some of my own problems is that I just assume this was how everyone thinks. Opportunity costs matter. Not sure why some people seemingly ignore them.

HT to Freaknomics

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