In their words:
"Zipcar is the closest thing to owning a car without the cost and headaches. It's also more convenient, cost-effective and more fun than renting."The call got me thinking: As technology drives down transaction costs, what other types of transactions will become economically justified. Any thoughts on what other markets might develop as transactions costs fall still further?
2 comments:
You should google "product service system" or PSS. Also check out Bag Borrow or Steal. There are others -- esoteric sports equipment, DVDs (netflix obviously but enabled through the mail is quite different than your local blockbuster), even photovoltaic cell-derived electricity through a company called SunEdison.
-Motts
another market where this is clearly happening is the publishing industry. Everything from books to music is going or will be going direct - which places a great deal of stress on content aggregators (such as cable companies) and publishers. The clearest example of this trend is the market for clasified print ads which is going the way of the dodo as the transation costs of reaching a large audience are getting slashed.
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