Friday, June 25, 2010

Twitter Feels Like Falling in Love, At Least From a Hormonal Perspective

Twitter Feels Like Falling in Love, At Least From a Hormonal Perspective:
"As Penenberg tweeted, they measured his hormonal levels with surprising results:

'In those 10 minutes between blood batches one and two, my oxytocin levels spiked 13.2%.... Meanwhile, stress hormones cortisol and ACTH went down'"

I can see this. I would imagine that Tweeting (or Facebook) becomes a sign of acceptance. I would imagine that it is the acceptance factor that lowers stress and increases oxytocin levels. In a way, not unlike trading, or at least herding.

(here is a look at it from Mashable.com)
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