"Moskowitz and Sports Illustrated senior writer Jon Wertham analyzed economic data related to baseball at Wrigley Field in relation to attendance and found that, more often than not. the one factor that tended to lead to decreases in attendance was increases in beer prices, even as tickets to Cubs games became more expensive.Not really surprised but noteworthy finding none the less. Clearly the right sign on the estimate. And I am sure people consider the total price of the game and not just the price of the ticket.
Tuesday, April 05, 2011
Book Indicates Wrigley Faithful Care More About Beer Prices Than Winning: Chicagoist: