BBC video that shows how some neuroeconomics tests are done:
"Professor Douglas Saddy of Reading's Centre for Integrative Neuroscience and Neurodynamics looks on as the businessman presses a keypad to make various financial decisions by pressing buttons: "In this case," he explains, "what he is being asked to do is make a judgement about whether given a certain set of information a short-term reward would be better than a long-term reward."
While he presses the keypad his brain activity is being measured. The results of this and a number of other scans will be aggregated to try to draw out some lessons."
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