"'A good gift is something that someone really wants but feels guilty buying for themselves.' This perspective is interesting because it suggests that the ideal gift is not something that the recipient can't afford or didn't know she wanted. It all comes down to alleviating guilt.Behavioral Economics at its best: explaining what we know, but somehow have forgotten.
Monday, November 29, 2010
The Guilty Secret to Giving the Best Gifts - WSJ.com
The Guilty Secret to Giving the Best Gifts - WSJ.com:
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